Generali Investments raises awareness about clean groundwater and using natural resources responsibly  

Our two olms have been named KAPLJICA and KRAS.

 

Generali Investments has successfully concluded its campaign ‘Venture into the secret universe of water and name two olms’. Running from 20 August to 13 October 2024, the campaign aimed to highlight the vulnerability of our groundwater and the importance of using natural resources responsibly. With over 1,250,000 Slovenian web users reached and more than 78,000 interactions generated, the campaign is a result of our commitment to fostering positive change, beginning with small acts.

 

 

In collaboration with the Postojna Cave as part of the Protect Proteus Project, we are proud to sponsor two olms, a symbol of how precious clean groundwater is – a resource that supplies drinking water to 97% of Slovenians. The olm, a marvel of nature and a symbol of environmental sensitivity, can survive only in the cleanest water – reminding us that preserving clean water resources is vital for our future.

From more than 3,600 online suggestions and more than 500 additional suggestions on social media, we selected the names Kapljica and Kras. These names, proposed by different participants, embody both the unique qualities of this remarkable creature and the values upheld by Generali Investments.

  • Kapljica: Meaning ‘Droplet’ in English, the name Kapljica symbolises water, which is essential to the olm’s survival. The name also conveys something small yet vital, highlighting the sensitivity and beauty of the olm’s habitat and its gentle nature. A droplet embodies purity, life and the power of small actions. Just as one droplet can trigger significant change, a single act to preserve nature can have an impact on society at large. Living in clean groundwater, the olm illustrates the importance of our commitment to protecting drinking water and managing natural resources sustainably.
  • Kras: The name Kras connects the olm to its natural environment, the Kras region, known for its distinctive karst phenomena such as caves, karst underground and subterranean waters that olms depend on. With its unique water systems, subterranean rivers and sensitivity to pollution, Kras symbolises the importance of environmental protection and clean groundwater preservation, essential for life in Slovenia.

Both names, Kapljica and Kras, capture the essence of the olm and the importance of responsible behaviour. These names align our commitment to protecting natural resources with our mission of creating a responsible future. They embody the values that Generali Investments promotes – values that will impact future generations.

Who is the olm?

The olm, or ‘human fish’ (Proteus anguinus), is a fascinating cave-dwelling creature found in the underground waters of the Dinaric karst, including the karst systems in Slovenia. It is the only European amphibian adapted to life in total darkness underground. Without eyesight, its other senses are highly developed. Surviving only in the cleanest underground waters, the olm is a powerful symbol of ecological sensitivity and sustainable management of water resources. Just as the olm requires a clean environment to survive, humans depend on preserving clean water for our health and future.

Positive impact of the campaign

“70% of our planet is covered by water, but only 0.007% is in the form of accessible drinking water.” This is one of the key facts that was central to our campaign. Most of the world’s water is in the oceans, and less than 3% of global water is freshwater. Of this fresh water, the majority is locked in glaciers and permanent snow, and less than 1% is drinking water. Although water is abundant, access to drinking water is limited. Slovenia is fortunate to enjoy the privilege of clean drinking water, and it is our duty to preserve this precious resource for future generations.

At Generali Investments, we believe that raising awareness can drive significant change. Through our campaign, we aim to inspire greater responsibility in environmental protection and encourage positive action for the sake of the planet. Just as a droplet of water shapes rivers, small local acts can contribute to global change.

Our commitment to responsible behaviour is not only an essential part of our mission, but also of our vision: to create a better world through responsible investment and raising awareness about the protection of resources that will sustain life for generations to come. Join us in this journey by investing in Generali Umbrella subfunds. Learn more HERE.